Don’t Get Caught Being “Unsafe” for Google’s Next Major Update
Google is about to implement a massive, and drastic change to their algorithm. And it could be very bad for your website/business… if you don’t act quickly. If you aren’t ready for this new update, this new change could:
In an effort to create a more secure web, Google is announcing a new security update in October 2017 that will require ALL websites to use something called an SSL certificate to protect their sites… Not only for the good of the everyday internet searcher, but for all parties. When this change takes place, all sites that do not carry an SSL certificate will be penalized – and there are no exceptions.
August 6th, 2016
Google incorporates SSL and HTTPS into their rankings
September 5th, 2014
Google mandates SSL providers upgrade to latest standards.
December 14th, 2014
Google announces they intend to make non-HTTP pages as "INSECURE" in the future.
January 1st, 2015
Google weighs in on Extended Validation certificates and authorities
September 8th, 2016
Google doubles down on its efforts to make the web secure - warning messages on non-secure sites.
January 27th, 2017
Google sets a line in the sand for October 2017 - all websites without certificate will be publicly labeled "insecure".